A Stockholm-based startup has just released its "self-driving" AI browser to the general public, potentially changing how we interact with the web forever.
After a year of closed testing, Strawberry Browser is now available in open beta, bringing autonomous AI agents directly into your browsing experience. Unlike traditional browsers that simply display websites, Strawberry can surf, click, and perform real tasks on your behalf — even on login-protected sites.
What Makes Strawberry Different?
The browser features built-in AI companions that act like personal assistants, automating repetitive online work without requiring technical expertise. Salespeople, recruiters, and analysts can now delegate complex multi-step workflows — from lead generation on LinkedIn to data extraction and CRM updates — without writing a single line of code.
"En dag kommer varje företag i världen använda Strawberry" ("One day, every company in the world will use Strawberry"), says Charles Maddock, CEO and co-founder of Strawberry.
The "Companions" Ecosystem
What truly sets Strawberry apart is its collection of specialized AI companions, each designed for specific professional needs:
Lora — The default companion for general purposes, perfect for first-time users exploring automation. Sales Sally — Specializes in finding high-quality leads, generating personalized outreach, and following up with prospects. Recruiter Ryan — Helps find job talent, create job descriptions, and handle candidate screening. Extractor Ella — Excels at extracting structured data, enriching information, and populating Google Sheets. Assistant Astrid — Manages email inboxes and calendars while prepping meetings. Competition Camilla — Analyzes competitor data, tracks market trends, and learns competitor strategies.
These companions transform routine tasks into collaborative experiences, bringing both capability and personality to work.
Personalized Onboarding: No More Blank Pages
A key innovation is Strawberry's personalized onboarding process. The system maps your role and workflow (with your consent), builds a profile, and immediately suggests relevant tasks to automate. This removes the "blank page" problem that often plagues new AI tools.
The interactive tutorial guides users step-by-step through initial configuration in just three to five screens, with tooltips providing targeted explanations. Within ten minutes, your first operational use case is ready to run, offering concrete proof of the time savings Strawberry delivers.
Creating Custom "Skills"
Strawberry introduces a powerful feature called "Skills" — reusable automation templates that users can create and customize.
For example, if you regularly shop online, you might create a shopping skill that checks all major online retailers for products matching your description. Once created, you simply type /shop mary jane flats or /shop neutral road running shoes with 10mm heel-to-toe drop, and the skill generates a comprehensive report of matching items.
Creating a skill takes seconds: Open Strawberry Browser, click the + button near the center bottom, name your skill and write a simple prompt like "Search major online retailers for the product mentioned in the query," select the appropriate companion and save.
Performance That Impresses
According to internal tests, Strawberry outperforms competitors like Perplexity's Comet and OpenAI's ChatGPT Atlas in practical workflows. It scores approximately 78% on the GAIA agent benchmark, confirming its effectiveness for end-to-end automated tasks.
Independent users have reported remarkable results. One beta user shared: "Thanks to Strawberry, I was able to automate LinkedIn lead research and export data directly to my CRM. In less than 5 minutes, my agent had collected over 300 qualified contacts."
Another user tested Strawberry extensively: "I had it scan my LinkedIn and X feeds for 30 minutes, pull out topics I'm interested in, do deep research on each, draft 15 blog posts, and paste them into Google Docs. That's just one task — imagine 10 running simultaneously."
Real-World Testing: Strawberry vs. Competitors
Third-party comparisons reveal distinct strengths. In benchmark tests, Strawberry demonstrated the ability to build detailed research plans, open dozens of tabs, escalate to users when encountering CAPTCHAs, and deliver polished final results.
Key differentiators include transparency and control — Strawberry provides more visible consent steps and manual overrides, making users feel safer with their data. Long-running automation allows tasks to run for hours while Strawberry works autonomously in the background. And its multi-step workflow mastery excels at complex automations spanning multiple applications and platforms.
One reviewer concluded: "Strawberry is my current winner. The most capable AI browser right now. It's built by a 6-person team in Sweden, punching above its weight vs giants like Perplexity and The Browser Company."
Privacy and Security By Design
In privacy and control tests, Strawberry earned high marks for its cautious approach. While competitors' broad access models raised security concerns — including prompt-injection risks — Strawberry implemented more visible consent steps and manual overrides.
Users maintain full control over what AI assistants access and do, with actions logged for complete traceability. This transparency reassures users about operational reliability and data security.
Funding and Investor Backing
Strawberry raised $6-7 million in Series A funding led by General Catalyst and EQT Ventures, with participation from founders of Lovable, Supabase, and Hugging Face.
Yuri Sagalov, Partner at General Catalyst, explained: "The browser is fast becoming the front line for AI, and the Strawberry team is at the center of that shift. Their user-centric design and Charles's ability to galvanize a community give them what we think is a leading edge."
Sandra Malmberg, Partner at EQT Ventures, added: "We got to know Charles even before Strawberry was founded, and were struck by his passion for AI and sharp perspective where it was headed. Their ambition to build at global scale, infectious passion and ability to attract exceptional talent made it an easy decision."
Founded in Stockholm in 2023 (originally as Dendrite Systems), the company now employs approximately 9 people.
Pricing and Availability
Strawberry Browser is available for both macOS and Windows. Pricing tiers include: Free — 2,000 credits included (enough to explore basic functionality). Pro — $20/month, 8,000 credits ($10 per additional 1,000 credits). Ultra — $250/month, 50,000 credits ($10 per additional 1,000 credits), dedicated support.
During the open beta, users can download and explore features without commitment, taking advantage of frequent updates and influencing the product roadmap through feedback.
How to Get Started
To begin your journey with Strawberry: visit the official Strawberry website, download the extension for Chrome, Edge, or Firefox (or the native macOS/Windows app), create an account with your email address, complete the guided setup to define your profile and first agent, and try a predefined task immediately — such as table extraction or automated email sending.
The Future of Work
Strawberry represents a broader shift from sterile, corporate AI tools toward personalized companions that make everyday work more collaborative and usable. By transforming routine tasks into automated workflows, it's redefining what it means to work alongside AI.
"The browser is a tool most people use daily and know intimately," says Maddock. "By giving Strawberry powerful AI features out of the box, we're making AI automation accessible to everyone. This funding helps us continue our mission to help modern workers love what they do and skip their busywork."
